Our Story
Yolanda
Co-Founder, Banner Harvest LLC
“I have always wanted to be a healer. I am thankful I stayed out of a system of brainwashing and looked for truth in natural plant medicine.”
Chapter One
The Roots
I grew up Southern Baptist in Tennessee in the ’70s and ’80s. Back then cannabis was talked about the same way alcohol and hard drugs were. Wicked. Dangerous. Sinful. I remember those “this is your brain on drugs” commercials with the egg frying in the pan like it was yesterday.
I had never been given another perspective. No frame of reference to even suspect it might not be the whole truth. I have always been the black sheep, though. Always questioning things I was just expected to accept.
What hit me hardest was realizing cannabis had been used as medicine since the beginning of recorded history. The demonization of this plant was not about protecting people. It was about suppression, profit, and control.
“That was the beginning for me. Not the end of my faith. The beginning of searching for truth more deeply.”
Chapter Two
The Discovery
When I met Paul and found out where he came from, what he believed, and how he was raised, I broke up with him. The Ethiopian Zion Coptic tradition, cannabis as sacrament, a spiritual lineage: I had no framework for any of it, coming from where I came from..
But I missed him. So I prayed about it. And the answer my Father gave me was simple: what difference does it make?
My faith has not weakened through any of this. It has deepened. Truth is a spirit. When you hear it, it resonates in you. Paul and I are polar opposites in almost every way. But our strengths fill each other’s weaknesses. Different roads. Same truth.
“We decided not to let our differences create division. We chose cohesion instead.”
Chapter Three
The Body. The Work. The Mission.
I was in nursing school when Paul’s father got sick. What I saw inside the hospital system during those months was not a failure of the people working in it. What I could not unsee was the system itself. A number, not a human being. Symptoms treated, not causes addressed.
This is not theoretical for me. Spine and neck injuries. A cervical fusion. Years of chronic pain. I know what it feels like from the inside.
After thousands of conversations, I know something the wellness industry still largely does not understand. Pain closes people. It isolates them. But when you can give someone even a fraction of relief and a measure of hope alongside it, they can finally hear you.
“I have always wanted to be a healer. I am thankful I stayed out of a system of brainwashing and looked for truth in natural plant medicine.”
Chapter Four
Finding My Way Back to Myself
There is a particular kind of tired that has nothing to do with sleep. I felt it beginning in my forties, and now in my fifties, after decades of being someone’s wife, someone’s mother, someone’s nurse, someone’s advocate. I had spent my whole life taking care of what needed tending. What I had not done, not really, was ask who I was underneath all of that tending.
I grew up believing certain things were simply true. That worth was earned through service. That rest was something you got to later. That the self was a quiet thing you set aside so the people around you could be loud. Those were not lies exactly. They were just incomplete, and I did not know that until I was standing in the middle of my own life wondering where I had gone.
The search did not happen all at once. It happened in the ordinary places, in the mirror, in the space after everyone else had what they needed and I finally sat still. But it found its clearest moment on a mountain in Jamaica, back where Paul’s roots run deepest.
We went to stay, not to visit. Weeks, not days, deep in the hills where the road stops being paved and the air smells like woodsmoke and ripe fruit. I cooked over open flame. I carried water. I slept to the sound of the island instead of a television. And for the first several days, I wanted to leave. I will tell you that honestly. The comfort I had built my whole American life around was gone, and I felt exposed without it, almost angry at how unprepared I was to simply be present with nothing between me and the day.
But something shifts when you stop reaching for what is familiar. The people there did not perform their lives for anyone. They cooked what the land gave them, laughed loud, rested without guilt, and moved through their days with a kind of rooted ease I had forgotten was even possible. I started to remember things about myself that had nothing to do with what I did for other people. I remembered how I liked to sing while I worked. I remembered the particular way my grandmother’s hands moved when she cooked, and how mine moved the same way without me ever having been taught. I remembered that joy did not have to be earned.
By the time we were meant to leave, I was in tears. Not the tears of homesickness I expected on the way in, but the tears of someone who had found a piece of herself she did not know was missing, and did not want to put it back down.
I am still finding her, honestly. That is the part nobody tells you about this stage of life, that the discovery does not end, it simply deepens. But I know her better now than I did before that mountain. I know she is not separate from the woman who tends, who heals, who advocates. She is the reason that woman has anything left to give.
If you are somewhere in your own search right now, wondering where you went and whether you are allowed to go looking for yourself again, I want you to hear this from someone who has stood exactly there. You are allowed. You have always been allowed. And it is never too late to come home to who you actually are.
“It is never too late to come home to who you actually are.”
Chapter Five
The Farm. Colorado. Who I Am Now.
When the 2018 Farm Bill passed, Paul saw what others missed. Not just a market. A mission. We moved to Banner, Illinois. We broke ground: Paul and I, his seventy-year-old mother, and his brother Luke. Fifteen thousand seedlings, planted by hand.
The name was not an accident. Banner is where we started. And the word banner means excellence.
I do not think of Banner Harvest as just a business. To me, it is ministry, education, advocacy, and relationship all wrapped into one thing.
“I believe I have been placed where I am for a reason: to share truth and give hope. I believe every person who walks through our doors is there for a reason. Not luck. Not coincidence. A divine appointment.”
Yolanda ImOberstag
Co-Founder, Banner Harvest LLC
- 15+ Years of Patient Advocacy
- Wellness Educator, AO Scan Facilitator, Theraphi Practitioner
- Nursing Education
- Sales Director, GrowGeneration
- Sales Culture Cannabis Magazine
- Personal Health Journey: 15 Years Pharmaceutical-Free
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